Mark Tanner
Opinion
21 March 2024
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You'd be hard-pressed to find a category that is more of a microcosm of the Chinese consumer market than milk tea, writes China Skinny's Mark Tanner .
Opinion
17 January 2024
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Touting success in careers in ads doesn't hold the same widespread appeal as it once did. Connecting with Chinese consumers over their hobbies and interests will be more resonant, writes China Skinny's Mark Tanner .
About Mark Tanner
After moving from Beijing to Shanghai to found China Skinny in 2011, Mark has quickly grown into one of the world’s foremost China marketing experts. His view on the China market has been quoted by more than 200 international media outlets.